To make the most of your presence on Instagram, posting regularly is essential. A good rule of thumb is to aim for three to five posts per week. This consistent posting helps keep your audience engaged and boosts your chances of showing up on the Explore page and in search results for relevant keywords.

What you post will depend on your brand and audience, but try to stick to at least three posts per week, whether you prefer Instagram Reels, carousels, or regular image posts.

The average number of Likes per Instagram post varies significantly depending on the number of followers, account size, and sometimes the country or region due to cultural differences in social media engagement.

Likes tend to decrease as follower count increases because larger accounts often have a more diverse audience, and individual followers are less likely to interact with every post. Nano- and micro-influencers generally see higher engagement since their audiences are often more niche and tightly connected.

As with likes, engagement rates in terms of comments tend to decrease as follower count grows. Nano- and micro-influencers often have more engaged audiences that are likely to leave comments, whereas larger accounts typically see fewer comments relative to their total follower count.

The type of content and the call-to-action (CTA) within posts can significantly affect the number of comments. Posts that ask questions, encourage discussion, or spark controversy usually generate more comments.