TOP INSTAGRAM INFLUENCERS
IN DEMOCRATIC REPUBLIC OF THE CONGO
Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.
A high E.R. shows that followers are frequently liking and commenting on posts.
A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.
The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.
This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.
