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TOP INSTAGRAM INFLUENCERS
IN KENYA

Kenya flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
1
Musician/band
3.7M
30.6M
1.9K
8.36%
2
Artist
3.6M
110.7M
19.7K
31.11%
4
Fashion Model
1.2M
9.1M
863
7.42%
5
Media/news company
1.2M
7.3M
15.2K
6.3%
6
Media/news company
1.1M
83.5M
31.3K
76.12%
7
Media/news company
689.3K
76.2M
104.2K
113.91%
8
Radio station
587K
21.2M
23.5K
37.06%
11
Personal blog
308.1K
9.9M
12.6K
33.68%
12
Just for fun
196.5K
169.4K
28
0.95%
15
Media/news company
166.5K
10.1M
37.9K
62.85%
16
Entrepreneur
158K
1.6M
118
10.02%
18
Product/service
146.2K
1.7M
3.7K
11.86%
19
Airline Company
115.2K
1.2M
3.4K
10.74%
21
Shopping & retail
87.7K
629.1K
6.6K
7.39%
22
Entrepreneur
81.9K
166.2K
1.3K
2.05%
23
Government Official
75.8K
261.3K
1.1K
3.52%
25
Digital creator
71.9K
1.3M
673
18.95%
26
News & media website
66.4K
3.2M
3K
49.24%
27
Home decor
64.9K
220.4K
8.5K
3.45%
28
Car dealership
38.7K
450.4K
2.2K
11.76%
29
Footwear store
38K
332.6K
717
8.95%
32
Product/service
27.3K
857.7K
593
35.19%
34
Interior Design Studio
10.9K
18.8K
135
1.78%
35
Burger Restaurant
10.4K
80.6K
708
7.84%
36
Electronics Company
8.9K
32.7K
203
3.97%
37
Government organization
5.7K
43.7K
1.1K
7.66%
38
Athlete
4.8K
91.1K
116
19.26%
39
Restaurant
4.7K
2.8K
87
0.62%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
This list presents the top Instagram figures in Kenya, ranked not only by their follower numbers but also by the engagement quality of their audiences. Track how influencer rankings have evolved and gain insights into trends and fluctuations in their popularity. Discover rising influencers in Kenya and understand the elements driving changes in their follower numbers.