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TOP INSTAGRAM INFLUENCERS
IN MALAYSIA

Malaysia flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
1
Artist
9.2M
341.2M
16K
37.45%
2
Public figure
8.7M
114.7M
2.9K
13.36%
3
Artist
7.8M
222.5M
6.5K
28.8%
4
Actor
7.5M
382.4M
23.1K
51.43%
6
Artist
6.5M
186.6M
11.4K
28.72%
7
Artist
6.3M
146.8M
3.1K
23.5%
8
Artist
6.3M
185.9M
7.6K
30.01%
9
Public figure
6.1M
222.8M
7.7K
36.52%
10
Personal blog
6M
126.1M
6K
21.02%
12
Actor
5.4M
69.6M
2.1K
13.02%
13
5.3M
95.7M
3.3K
18.12%
14
Actor
5.3M
127.8M
11.9K
24.37%
17
Artist
5.2M
140.7M
18K
27.41%
18
Public figure
5.1M
151M
7.9K
29.61%
20
Public figure
5M
181.2M
7K
36.1%
21
Art
5M
143.9M
4.2K
29.02%
23
Comedian
4.3M
63.4M
1.1K
14.72%
24
Radio station
4.2M
710.5M
104.3K
170.14%
25
Digital creator
4.2M
115.1M
1.2K
27.85%
26
Artist
4.2M
76.1M
1.3K
18.46%
27
4M
225.1M
8.3K
56.79%
28
Public figure
3.9M
69.6M
5.8K
18.1%
29
Artist
3.7M
107.6M
5.5K
29.65%
30
Artist
3.6M
100.4M
245
28.1%
31
Actor
3.5M
1.8M
63
0.51%
32
Artist
3.4M
51M
4.4K
15.22%
33
Public figure
3.3M
37.3M
2.9K
11.44%
34
Public figure
3.1M
84.7M
5.7K
27.32%
35
Public figure
3.1M
5.1M
200
1.67%
36
Actor
3.1M
7.2M
592
2.36%
37
Entrepreneur
3M
78M
12.5K
26.84%
38
Singer
2.9M
6.8M
264
2.32%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
This guide highlights Malaysia's most followed Instagram personalities, evaluated by audience engagement quality and follower numbers. Track how influencers' rankings evolve over time, gaining insights into trends and changes in popularity. Discover up-and-coming influencers in Malaysia and explore the elements influencing changes in their follower counts.