The importance of the number of likes cannot be overstated, as this metric opens important doors:
A huge number of beginner (and not-so-beginner) Instagram bloggers believe that the number of followers is the main indicator of account success. Well, we hate to break it to you, but today, likes are competing with reposts for first place in promoting your page. How does this work?
In reality, there are no special secrets – Instagram algorithms constantly monitor what people like. First, they evaluate the quality and uniqueness of the post, and then they review external reactions to it. When a user likes a post, it's like they're winking at the system: "Hey, this is cool! Take notice – this content is definitely interesting." And the more such reactions there are, the more Instagram perceives it as a "quality mark" and increases the post's visibility.
This is confirmed by Instagram CEO Adam Mosseri's words: "Follower counts matter less than view and like counts. I understand why people focus so much on follower counts; they're prominent and they're easy to find. But if you actually want to get a sense for how relevant an account is, look at their how many likes they get per post and how many views per reel instead."
Simply put, imagine:
You have two friends, Bill and Julia. Each self-describes as a successful blogger and runs their own fitness page on Instagram.
Bill has 100,000 followers, but his posts only get about 100-300 likes. Julia has just 10,000 followers, but she consistently gets 1,000-2,000 likes on her content. Who is the public's favorite and who does the algorithm prefer? Who will appear in recommendations and whose reach will clearly have an advantage? The answer is obvious – Julia.
Now, put yourself in the shoes of an advertiser or another blogger looking for promotion through blogging. We're sure that you, like many of your colleagues, would look at engagement metrics (the ratio of likes to followers) and give preference to Julia (although Bill is a great guy, but unfortunately...). It seems that Julia has a quality and engaged audience that actively interacts with the content you need.
Moreover, likes serve as a form of social proof. When a new user visits an account page, a large number of likes on posts creates an impression of popularity and authority. It generates additional interest to stay on your page and explore it a bit more. And then, they fall into the trap of your awesome posts :)
Advice for Bill:
There's no need to despair and delete your account, slamming Instagram's door. After all, having a large number of followers is still a good achievement. It's just that they've somehow stopped interacting with his posts. Therefore, Bill should change his strategy and experiment with formats and new content to get those coveted likes! He should also understand that a small but stable number of likes can be more valuable than a huge but inactive follower base.
This is because Instagram's algorithms favor accounts with good engagement levels, not just large follower counts. Every like matters to the system – it lets the system know that the content is truly interesting, rather than just existing in an information vacuum.
This is your foundation. Pay attention to composition, lighting, and editing. This is easy to do using both Instagram's built-in features and third-party apps. Find what works best for you.
Equally important are your post captions – they should evoke emotions and encourage dialogue. Try to share useful information that people want to not only like and save but also repost. Occasionally add stories and personal experiences, as they also engage the audience. Just don't overdo it… at least until you've become a superstar!
Determine how many quality and diverse posts you can make per week. If you can manage 3-4 posts per week, that's a good rhythm. If you chase quantity, you'll immediately lose quality, and the number of likes will drop as a result. Of course, algorithms love regularity, but high-value is the priority!
Posting time can significantly affect the number of likes you receive. The first few minutes play a crucial role: initial likes, algorithm pickup, etc.
After that, likes will start to snowball. Experts say there's an optimal time for posting, but there are no universal rules. It all depends on your target audience and their habits. Keep experimenting and testing – this is your key to success.
This is very important – people love having attention to themselves, and in return, they're often willing to reward your post with a like. Therefore, try to respond to comments, ask questions in posts, and create polls in stories. Live communication creates an emotional connection that turns regular visitors into followers.
Follow other accounts, but only those that are genuinely interesting to you or relevant to your topic. This way, you create a community of like-minded people where mutual support through likes happens naturally. Remember not to desperately follow everyone – this might alarm the algorithms, and you could accidentally get banned. Do everything calmly and in moderation.
We've reached a very exciting topic. Almost everyone who runs an Instagram page has encountered a situation where algorithms bypass them, and truly good content fails to get those long-awaited likes. Organic promotion goes too slowly, and additional help is needed to enter Instagram's competitive world. Well, we have good news for you - services that help in this realm exist. Using them, you can not only enhance organic growth but also increase audience reach.
It's important to understand that the market includes both reliable websites and a huge number of services that can scam you out of large sums and lead to serious consequences for your account.
Let's figure out when and how to safely use such offerings, as well as the pitfalls you should consider.
It's very important not to overdo it here; stick to a gradual growth strategy. A sudden spike in activity might raise suspicions with the algorithms and be interpreted as a manipulation attempt. It's much safer to acquire a small amount of likes each month than to order a large volume at once. This approach not only reduces the risk of being blocked but also looks more natural.
Where would we be without them? Indeed, the popularity of such services unfortunately attracts many fraudsters.
They promise you mountains of gold, but in reality, you end up with quite the opposite. Don't give in to the temptation of big promises like simple solutions and quick results. These things should raise red flags:
Services that require access to your account are especially dangerous. Sharing your account password is like giving your house keys to a stranger. The consequences can range from temporary post visibility restrictions to complete account blocking. There are also potential reputation risks, and you could even lose access to your account completely.
A good strategy is combining paid promotions with organic growth. Our service is a convenient addition to your development strategy. You just need to determine your budget and regularly monitor statistics. When necessary, adjust your strategy.
Our service offers a gradual increase in activity and has a transparent working system. We monitor Instagram limits and distribute activity evenly, and thus, we avoid problems with algorithms.
The secret to successful growth lies in a harmonious combination of both approaches. Remember, our service exists to merely enhance the effect of your work – not to replace natural growth.
Experiment, analyze results, and don't be afraid to try different approaches. Create content that truly interests you and your audience. Communicate with followers the way you would want others to communicate with you. Be open to new things, but don't forget about staying authentic. If you can remember these tips, you will succeed! No, together we will succeed on this interesting adventure! :)