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TOP INSTAGRAM INFLUENCERS
IN HONG KONG

Hong Kong flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
1
Community
55.1M
15809.1M
37.7K
292.62%
2
Artist
8.3M
36.8M
327
4.48%
3
Artist
3.9M
87.5M
285
22.89%
4
Personal blog
1.8M
9M
1.1K
4.94%
5
Jewelry/watches
1.6M
23.9M
5.2K
14.93%
6
Public figure
1.6M
37.8M
2.3K
24.17%
8
Actor
1.4M
64.1M
3K
45.21%
9
Public figure
1.3M
57.9M
1.2K
46.43%
10
Public figure
1.3M
71.4M
3.4K
56.7%
11
Musician
1.3M
38M
2.1K
30.93%
12
Musician/band
1.2M
39.7M
6.3K
34.08%
14
1.1M
3.5M
133
3.14%
17
Actor
1M
26.2M
1.8K
25.53%
18
Public figure
1M
32.1M
1K
32.74%
23
Interest
875K
35.7M
2.8K
41.19%
24
Public figure
858.3K
14.6M
2.4K
17.15%
26
Video creator
853K
28.4M
1.5K
33.61%
27
Personal blog
843.3K
55M
7.3K
65.55%
28
Public figure
835.9K
28.3M
4.3K
34.16%
29
Public figure
809.7K
26.6M
2.4K
33.03%
30
Actor
785.8K
15.5M
484
19.84%
33
Artist
776.8K
14.8M
3.6K
19.22%
34
Actor
760.6K
20.3M
2.2K
26.86%
35
Artist
747.3K
14.4M
1.6K
19.45%
38
Public figure
719.2K
47.9M
1.5K
68.22%
39
Artist
695.3K
37.3M
5.6K
54.22%
40
Travel Company
685.9K
22.1M
3.1K
32.48%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
Explore how influencer rankings in Hong Kong have evolved and gain insights into audience quality, trends, and reasons behind their popularity. Discover our curated list of the top Instagram influencers in Hong Kong, ranked by their follower count and audience engagement quality. Identify new and upcoming IG influencers in Hong Kong and understand the factors influencing changes in their follower numbers.