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TOP INSTAGRAM INFLUENCERS
IN HONG KONG

Hong Kong flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
1
Community
55.1M
15809.1M
37.7K
292.62%
2
Artist
8.3M
37.2M
331
4.5%
3
Artist
3.9M
89M
277
23.34%
4
Personal blog
1.8M
9.1M
1.1K
5.06%
5
Jewelry/watches
1.6M
23.9M
5.2K
14.85%
6
Public figure
1.6M
37.8M
2.4K
24.23%
8
Actor
1.4M
64.1M
3K
45.15%
9
Public figure
1.3M
58.3M
1.2K
46.75%
10
Public figure
1.3M
71.6M
3.4K
56.73%
11
Musician
1.3M
38M
2.1K
30.88%
12
Musician/band
1.2M
39.8M
6.3K
34.03%
14
1.1M
3.6M
138
3.17%
17
Actor
1M
26.2M
1.8K
25.61%
18
Public figure
1M
32.3M
1K
32.8%
21
Artist
917.3K
30.2M
2.1K
33.08%
23
Public figure
880.8K
14.6M
2.4K
16.76%
24
Interest
877.3K
35.9M
2.8K
41.31%
26
Reel creator
849.7K
28.4M
1.5K
33.78%
27
Personal blog
845.9K
55M
7.3K
65.41%
28
Public figure
837.8K
28.4M
4.3K
34.28%
29
Public figure
813.6K
26.7M
2.4K
33.06%
30
Actor
788K
15.6M
488
19.88%
31
Artist
785.3K
14.9M
3.6K
19.22%
34
Actor
760.4K
20.3M
2.2K
26.88%
35
Artist
750.1K
14.4M
1.6K
19.43%
37
726.4K
29.6M
2.4K
41.01%
38
Public figure
721.2K
48.2M
1.5K
68.46%
39
Artist
698.3K
37.5M
5.7K
54.25%
40
Musician/band
694.6K
8.7M
363
12.61%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
Explore how influencer rankings in Hong Kong have evolved and gain insights into audience quality, trends, and reasons behind their popularity. Discover our curated list of the top Instagram influencers in Hong Kong, ranked by their follower count and audience engagement quality. Identify new and upcoming IG influencers in Hong Kong and understand the factors influencing changes in their follower numbers.