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TOP INSTAGRAM INFLUENCERS
IN INDIA

India flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
1
Athlete
274M
3525.6M
1K
12.97%
2
Politician
96.3M
1698.7M
951
17.8%
3
Actor
93.8M
1683.4M
2.2K
18.06%
4
Actor
86.4M
1824.6M
2.2K
21.2%
5
Actor
80.2M
1219M
1.1K
15.29%
7
Musician
78M
201M
136
2.59%
8
Artist
71.4M
567.5M
1.9K
8.01%
10
Actor
70.5M
1233.1M
1.5K
17.72%
11
Artist
69.7M
1173.7M
1.3K
16.92%
12
Actor
66.7M
1479.9M
2.4K
22.31%
13
Artist
61.3M
1099.6M
2.1K
18.02%
14
Artist
58.4M
1242.5M
2.8K
21.36%
15
Artist
56.8M
1566.8M
5.8K
27.75%
16
Athlete
50.9M
759.3M
1.5K
14.97%
17
Actor
50.1M
1781.6M
2.2K
35.86%
18
Athlete
49.9M
281.2M
111
5.73%
19
Artist
47.4M
837M
1.5K
17.72%
20
47.2M
1187.3M
2.7K
25.29%
21
Actor
47.2M
138M
197
2.94%
22
Actor
46.5M
1516.7M
3.2K
32.72%
23
Actor
46.4M
906.5M
2.2K
19.67%
24
Artist
46.3M
1250.1M
787
27.16%
25
Artist
45.7M
625.5M
1.2K
13.75%
26
Actor
45.4M
1089.3M
1.3K
24.09%
27
Athlete
44.2M
1149.2M
1.3K
26.17%
28
Computer Company
43.4M
461.7M
1.5K
10.68%
29
Athlete
41.7M
1751.3M
1.7K
42.21%
30
Actor
40M
1008.2M
2.6K
25.35%
31
Actor
39.7M
2207.9M
6.4K
56.03%
32
Actor
39.4M
515.9M
1.9K
13.18%
33
Artist
37.5M
1266.1M
1.6K
33.89%
34
Actor
37.3M
522.4M
1.6K
14.12%
35
Artist
36.9M
238.4M
99
6.5%
36
36M
837.9M
1.7K
23.36%
37
Artist
35.8M
502.2M
1.8K
14.08%
38
Entertainment website
33.9M
8096.5M
137K
240.09%
39
Artist
33.1M
569.4M
3.9K
17.28%
40
Public figure
33.1M
2136.3M
3.9K
65.54%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
Here is our assessment of India's leading Instagram influencers based on audience engagement quality and follower numbers. Examine how influencer rankings have evolved over time. Gain an understanding of trends, the causes of their popularity, and the audience's engagement quality. Recognize upcoming Indian Instagram influencers and the elements that contribute to changes in their follower numbers.