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TOP INSTAGRAM INFLUENCERS
IN PAKISTAN

Pakistan flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
2
Artist
14.6M
99.2M
464
6.84%
3
Artist
12.4M
272.4M
2.2K
22.1%
4
Actor
12.3M
280.9M
2.2K
22.89%
5
Public figure
11.7M
163.2M
1.4K
14.11%
7
Actor
11.1M
56.7M
340
5.16%
8
Musician
10.6M
155.7M
605
14.9%
9
Actor
10.5M
218.1M
2.6K
20.92%
10
Artist
10.1M
164.6M
1.3K
16.47%
11
Actor
9.9M
133.7M
1.3K
13.54%
15
Artist
8.7M
128.1M
717
14.9%
16
Artist
8.5M
138.3M
4.8K
16.46%
17
Artist
8.4M
144.3M
2.3K
17.21%
19
Actor
6.9M
172.2M
683
25.09%
21
Art
6.6M
125.2M
1.8K
19.2%
23
Artist
6.2M
100M
1.6K
16.48%
24
Digital creator
6.1M
171.6M
848
28.05%
25
Digital creator
6.1M
131.5M
1.1K
22%
26
Artist
5.3M
67M
1K
12.74%
27
Public figure
5.3M
36.8M
1.1K
7.09%
28
Real Estate Developer
5.2M
38.3M
684
7.4%
29
Shopping & retail
4.7M
45.2M
15.7K
9.63%
30
Digital creator
4.3M
106.5M
1K
24.67%
31
Artist
4.3M
102.9M
751
23.93%
32
Public figure
4.2M
63.4M
538
15.15%
33
Shopping & retail
4.2M
41.2M
14.9K
9.96%
34
Apparel & clothing
4.1M
17.8M
10K
4.36%
35
Digital creator
4.1M
140.1M
872
34.74%
36
Musician
4M
76.9M
1.4K
19.32%
38
Fashion Designer
3.6M
11.5M
304
3.22%
40
Actor
3.3M
42.8M
294
13.04%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
The list presented above highlights the leading Instagram figures in Pakistan, organized by both their number of followers and the level of audience engagement. Discover the alterations in influencer standings over time and gain an understanding of emerging trends and changes in popularity. Recognize new influencers in Pakistan and understand the elements affecting alterations in follower numbers.