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TOP INSTAGRAM INFLUENCERS
IN SINGAPORE

Singapore flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
2
Digital creator
2.4M
20.9M
939
8.63%
3
Blogger
2M
68.2M
2.5K
34.07%
4
Product/service
1.6M
19.2M
2.4K
11.81%
6
Video creator
1.6M
22.1M
1.1K
14.07%
7
Photographer
1.6M
13.7M
1.6K
8.9%
9
Health/beauty
1.1M
9.5M
2.8K
8.81%
11
Digital creator
997.9K
70.7M
2.3K
72.24%
12
Media/news company
957.1K
279.9M
18.1K
295.15%
13
Video creator
831K
7.4M
1.3K
9.05%
14
829.7K
317.1M
16.7K
385.61%
15
Public figure
826.2K
1.6M
1.9K
2.02%
16
Media/news company
783.3K
77.4M
12.2K
99.75%
18
Video creator
736.6K
67.9M
5K
92.87%
19
Photography Videography
715.9K
7.8M
1.8K
10.93%
20
Blogger
662.8K
7.2M
375
10.91%
21
Digital creator
624.7K
6.6M
819
10.75%
23
Public figure
587.5K
90.6M
15.4K
155.92%
24
Athlete
585.2K
15.3M
221
26.37%
26
Public figure
575.2K
30.5M
3.7K
53.33%
27
Digital creator
575.1K
32.7M
1.1K
57.17%
28
Comedian
571.6K
87.9M
4.4K
154.99%
29
Actor
548.2K
8.7M
853
16.07%
30
Clothing (Brand)
547.5K
2.7M
3.8K
5.16%
31
Video creator
540.5K
9.5M
3.6K
17.78%
34
Digital creator
486.9K
22.1M
1.2K
45.75%
35
Artist
475.7K
40.2M
3.9K
84.97%
36
Actor
470.7K
12.4M
1.5K
26.49%
37
Public figure
467.7K
7.7M
683
16.63%
39
Public figure
463.2K
18.8M
2.9K
41.04%
40
Media/news company
461K
8.4M
3.3K
18.5%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
The ranking showcases the leading Instagram personalities in Singapore, assessed by their number of followers and the level of audience interaction. Explore the evolution in influencer rankings and gain understanding of trends and changes in popularity. Discover upcoming influencers from Singapore and the elements influencing changes in follower numbers.