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TOP INSTAGRAM INFLUENCERS
IN SINGAPORE

Singapore flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
2
Digital creator
2.4M
21M
946
8.68%
3
Blogger
2.1M
68.6M
2.6K
33.45%
4
Reel creator
1.7M
23.6M
1.1K
14.17%
5
Product/service
1.6M
19.2M
2.4K
11.79%
7
Photographer
1.6M
13.8M
1.6K
8.98%
9
Health/beauty
1.1M
9.5M
2.9K
8.83%
11
Digital creator
1M
71.1M
2.3K
71.42%
12
Media/news company
973.7K
282.5M
18.4K
292.82%
13
Video creator
831K
7.4M
1.3K
9.05%
14
830.6K
317.4M
16.7K
385.48%
15
Public figure
822.1K
1.6M
1.9K
2.03%
16
Media/news company
807.1K
78.7M
12.4K
98.35%
18
Reel creator
739K
68.1M
5K
92.83%
19
Photography Videography
723.3K
7.9M
1.8K
10.94%
20
Blogger
672.8K
7.7M
377
11.52%
21
Digital creator
659.1K
6.7M
831
10.32%
23
Athlete
591.9K
15.6M
220
26.57%
24
Public figure
587.7K
90.6M
15.4K
155.89%
25
Digital creator
583.6K
33.1M
1.1K
56.93%
26
Public figure
577.4K
31M
3.7K
53.96%
28
Comedian
572.6K
87.9M
4.4K
154.72%
29
Clothing (Brand)
547.4K
2.7M
3.8K
5.19%
30
Actor
546.8K
8.7M
856
16.11%
31
Reel creator
545.2K
9.5M
3.7K
17.74%
33
Digital creator
500.1K
22.4M
1.2K
45.05%
35
Artist
477.1K
40.2M
3.9K
84.78%
36
Actor
472.4K
12.4M
1.5K
26.47%
37
Public figure
469.9K
8.1M
713
17.46%
39
Public figure
465.5K
18.8M
2.9K
40.88%
40
Media/news company
462.4K
8.5M
3.3K
18.52%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
The ranking showcases the leading Instagram personalities in Singapore, assessed by their number of followers and the level of audience interaction. Explore the evolution in influencer rankings and gain understanding of trends and changes in popularity. Discover upcoming influencers from Singapore and the elements influencing changes in follower numbers.