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TOP INSTAGRAM INFLUENCERS
IN UNITED STATES

United States flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
1
Digital creator
692.1M
4926.7M
8.1K
7.19%
2
Artist
418.9M
5009M
2.1K
12.06%
3
Public figure
393.2M
13255.8M
7.2K
34.61%
4
Public figure
393.1M
6771M
8.1K
17.34%
5
Musician
374.8M
1191.1M
387
3.18%
6
Public figure
356.3M
8004.1M
6.4K
22.64%
7
Musician
310.9M
3161.9M
2.4K
10.27%
8
300.2M
261.9M
1.6K
0.88%
9
Musician
294.3M
9682.1M
8K
33.38%
10
Fashion Model
287M
1884.6M
595
6.64%
11
Musician
280.8M
1838.2M
677
6.55%
12
Media/news company
277.9M
8508.8M
30.6K
30.8%
13
Artist
248M
966.5M
1K
3.94%
14
Entrepreneur
218.2M
2957.5M
4.6K
13.63%
15
Musician/band
212.5M
1384.5M
1.4K
6.56%
16
203.6M
1172.3M
2.7K
5.82%
17
176.9M
2361.2M
9.6K
13.48%
18
Artist
163.7M
3666M
1.8K
22.61%
19
Athlete
159.3M
1868.7M
2.8K
11.84%
20
Musician
153.4M
121.3M
239
0.8%
21
Musician/band
149.6M
3372.1M
5K
22.75%
22
Comedian
136M
2633M
12K
19.61%
23
Artist
124.9M
4519.1M
991
36.39%
24
96.4M
2209.7M
4.5K
23.01%
25
Sports league
90.9M
14747.3M
90.6K
162.89%
26
Actor
88.5M
5557.4M
65.9K
63.88%
27
Artist
87.9M
542.7M
384
6.19%
28
Artist
78.5M
1158M
1K
14.83%
29
Entrepreneur
76.7M
2169.7M
3.4K
28.4%
30
Public figure
75.2M
776.5M
401
10.68%
32
Musician
70.9M
2835.8M
2.7K
40.47%
33
Just for fun
70.8M
1581.4M
3.4K
22.55%
34
Artist
69.8M
1942.9M
2.3K
28.15%
35
Brand
64.5M
2231.4M
10.4K
34.71%
36
Performing Arts
64.1M
99.9M
155
1.57%
37
Actor
63.8M
1375.3M
638
21.64%
38
Scientist
61.2M
606.8M
875
9.95%
39
Musician
60.9M
1511.7M
3.8K
25.12%
40
Actor
60.2M
679.1M
715
11.36%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
Explore our premier ranking table showcasing the leading Instagram influencers across the United States, sorted by their follower numbers and level of audience interaction. Delve into the evolution of influencer standings and discover insights into trends and popularity drivers. Gain an understanding of audience quality and identify up-and-coming US influencers along with the elements influencing their follower growth dynamics.