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TOP INSTAGRAM INFLUENCERS
IN ZIMBABWE

Zimbabwe flag
RANK
INFLUENCER
CATEGORY
FOLLOWERS
LIKES
POSTS
E.R (?)
3
Television Service Provider
581.2K
39.8M
37.5K
72.78%
4
Society & culture website
298.2K
12.6M
14K
45.32%
7
Sports team
56.2K
554.5K
1.8K
10.07%
9
Digital creator
29.3K
238.7K
1K
8.36%
10
Community
25.6K
637K
472
26.23%
13
Personal blog
23.6K
221.4K
969
9.91%
16
Digital creator
17.4K
409.6K
1.1K
23.7%
18
Clothing (Brand)
11.2K
10.3K
51
0.94%
19
Computer Store
9.5K
97.7K
5K
10.78%
21
Product/service
6.2K
25.3K
404
4.76%
23
Health/beauty
5.3K
9.4K
384
1.82%
27
Sports league
2.5K
69.5K
489
28.16%
28
Photographer
2.5K
29.3K
760
12.02%
30
Wine/spirits
1.4K
9K
198
6.83%

Engagement Rate (E.R.) is an important metric that shows followers' engagement (likes and comments on content). The higher the E.R, the better.

A high E.R. shows that followers are frequently liking and commenting on posts.

A low E.R. indicates that most posts are either not viewed or do not engage followers' interests. A low E.G. can also indicate a large number of bots among followers.

The average E.R. depends on the popularity of the influencer. Influencers with a large base of followers tend to perform worse than micro-influencers.

This is normal, as micro-influencers tend to have a more cohesive audience of the same interests.

Engagement - formula
AVERAGE E.R. BY NUMBER OF FOLLOWERS
Followers
E.R.
< 1,000
7.5%
1,000 - 5,000
5.5%
5,000 - 20,000
4%
20,000 - 100,000
2.5%
> 100,000
1.5%
Discover the list of top Instagram personalities in Zimbabwe, organized by their follower numbers and the level of audience engagement. Observe how influencer rankings have evolved and gain understanding of trends and changes in popularity. Recognize new and upcoming influencers in Zimbabwe and analyze the reasons behind changes in their follower numbers.